Brand the change #3

Study history then Make history.

For the second time i joined the evening organised by The Brandling.
This edition focused on the food/drink industry, Frank about tea and the Dutch Weed Burger were the main guests of the evening.

I was impressed and thankful that the 3 speakers were very open about their process and shared the good the bad and even the ugly about building a brand.

Ideas that sticked with me:

  • Fall fast
  • Be fearless
  • Always keep your mission in mind for decision making
  • Big ships will follow the small boats when they smell successful ideas

What i found very strong during this evening is: the closer you stay true to who you are when talking about your project the clearer your message comes out.