About me

French freelance art director with 10 years experience based in Amsterdam, I work for both print and online projects. I combine Concept Development, Art Direction, Graphic Design, Web Design and Illustration. Ordinary and unexpected encounters are my favorite source of inspiration.

I am a cross-media thinker.
 I believe in developing a concept and choosing the media carefully depending on the projects goals and its audience.

Collaboration is an important part of my approach. I like working closely with my clients and colleagues. It is important for me to understand the true challenges of every assignment and find the best solution using our shared expertise.

LucieL2

Meaningful design

I believe the key to beautiful design is clear thinking.

My method: listen, question, reflect, visualize, present, and deliver.

My expertise

• Brand strategy and positioning
• Concept
• Corporate identity
• Infographics and illustrations

Yes! Ja! Oui!

I chose to present my portfolio in English.
Maar Ik vind het ook heel fijn om in het Nederlands te werken.
Et je peux aussi travailler en Français sans problème.

I am always looking for new possible collaborations, don’t hesitate to contact me for further questions.