Brief
How do we inspire our teams to support and promote a healthy lifestyle?
Increasing global awareness of the links between health and nutrition is driving a seismic shift in shopping patterns. How do we put together facts and numbers, highlight new goals and priorities in order to make our teams hungry for fresh ideas?
Process
The culinary battle between taste and convenience.
Together with the advertising agency TwoFish we structured and visualised the information and data gathered by the client. We created an interactive presentation stressing the importance of these new trends and taking action for change.
Result
Fresh greens in da plate.
For this presentation I was lucky to work with the client’s new brand manual with 4 juicy shades of green. To step out of the corporate language, I selected a mix of photography from their own image bank and some more editorial shots. I also punctuated the presentation with animated icons and infographics. Nothing like a cute vegetable to get you to read the next chapter.
The presentation is made with Foleon, it was my first time using this online tool and hopefully not the last one.
