This project is a concept proposal for the new identity of Ammeraal, global conveyor belt company.
The fusion with its new partners is challenging their identity, how do you create an identity integrating your new partners while preserving your brand DNA?
In this proposal Ammeraal is the “umbrella” to its different groups. A dynamic system allows the brand to attribute a unique visual language to each of its branch while belonging to the same family.

Agency : TwoFish